Auraly
SaaS Platform Redesign
Client
Auraly Startup Project
Industry
Cutting-Edge Technology
Services
UI/UX and Web Design Services
Timeline
3 Weeks
This project emphasized the importance of designing user-centric features that offer genuine value beyond aesthetics,
especially for social applications. Auraly’s launch exceeded growth targets, receiving acclaim for its user-friendly design and ad-free experience.
THE CHALLENGE
The previous platform was cluttered and confusing, making it difficult for users to complete key tasks and leading to poor conversion rates.
OUR SOLUTION
We revamped the user experience with a focus on simplicity and clarity. The redesign improved navigation, simplified workflows, and introduced a fresh look aligned with the brand.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 106 106" xmlns="http://www.w3.org/2000/svg"><path d="M 12.486 6.601 C 15.833 6.295 19.183 8.732 22.164 13.139 C 18.728 20.993 17.17 33.707 18.46 47.823 C 19.751 61.939 23.589 74.158 28.391 81.26 C 26.259 86.135 23.407 89.14 20.06 89.446 C 11.322 90.244 2.542 72.346 0.451 49.469 C -1.641 26.593 3.748 7.4 12.486 6.601 Z M 30.496 4.954 C 33.83 4.65 37.168 7.066 40.14 11.441 C 36.687 19.291 35.118 32.032 36.412 46.182 C 37.705 60.331 41.559 72.575 46.377 79.669 C 44.248 84.511 41.404 87.495 38.07 87.799 C 34.723 88.105 31.372 85.668 28.391 81.26 C 31.827 73.405 33.387 60.692 32.097 46.576 C 30.806 32.459 26.967 20.24 22.164 13.139 C 24.296 8.264 27.15 5.26 30.496 4.954 Z M 48.448 3.313 C 51.907 2.997 55.372 5.611 58.426 10.303 C 55.14 18.191 53.673 30.667 54.936 44.488 C 56.2 58.309 59.905 70.312 64.567 77.473 C 62.414 82.642 59.481 85.842 56.021 86.158 C 52.688 86.463 49.349 84.045 46.377 79.669 C 49.829 71.819 51.399 59.08 50.106 44.93 C 48.812 30.78 44.959 18.535 40.14 11.441 C 42.269 6.6 45.114 3.618 48.448 3.313 Z M 66.972 1.62 C 70.194 1.325 73.42 3.574 76.316 7.675 C 72.714 15.48 71.052 28.453 72.372 42.894 C 73.692 57.335 77.679 69.791 82.637 76.814 C 80.532 81.373 77.768 84.17 74.546 84.465 C 71.086 84.781 67.622 82.166 64.567 77.473 C 67.853 69.585 69.321 57.109 68.057 43.289 C 66.794 29.468 63.088 17.464 58.426 10.303 C 60.58 5.135 63.513 1.936 66.972 1.62 Z M 84.409 0.026 C 93.148 -0.773 101.927 17.125 104.019 40.001 C 106.11 62.878 100.721 82.07 91.983 82.87 C 88.76 83.164 85.533 80.916 82.637 76.814 C 86.239 69.009 87.902 56.036 86.582 41.595 C 85.261 27.154 81.274 14.697 76.316 7.675 C 78.42 3.116 81.187 0.32 84.409 0.026 Z" fill="rgb(255, 152, 205)" height="89.47148760145815px" id="JhDMQN45g" transform="translate(1 8)" width="104.46941669955726px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 106 106" xmlns="http://www.w3.org/2000/svg"><path d="M 85.295 11.818 C 99.473 15.593 107.887 30.075 104.088 44.164 C 101.882 52.343 96.045 58.591 88.763 61.656 C 93.528 67.928 95.439 76.24 93.234 84.419 C 89.434 98.508 74.862 106.869 60.684 103.093 C 52.314 100.865 45.954 94.905 42.928 87.497 C 36.581 92.409 28.074 94.411 19.705 92.182 C 5.527 88.407 -2.887 73.925 0.912 59.836 C 3.118 51.657 8.954 45.408 16.237 42.344 C 11.472 36.072 9.561 27.76 11.766 19.581 C 15.565 5.493 30.138 -2.869 44.316 0.906 C 52.685 3.135 59.046 9.095 62.071 16.502 C 68.418 11.59 76.926 9.589 85.295 11.818 Z M 54.953 42.903 C 54.067 43.588 51.854 44.954 49.559 46.287 C 47.091 47.72 44.528 49.114 43.417 49.581 C 44.819 51.427 49.171 58.952 50.047 61.096 C 51.884 59.675 59.439 55.32 61.583 54.418 C 60.18 52.572 55.828 45.047 54.953 42.903 Z" fill="rgb(20, 235, 210)" height="104px" id="MfHTm7NHw" transform="translate(1 1)" width="105px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 106 106" xmlns="http://www.w3.org/2000/svg"><g d="M 0 26 L 0 0 L 26 0 L 26 26 Z M 0 78 L 0 52 L 26 52 L 26 78 Z M 52 26 L 52 0 L 78 0 L 78 26 Z M 52 78 L 52 52 L 78 52 L 78 78 Z M 26 52 L 26 26 L 52 26 L 52 52 Z M 26 104 L 26 78 L 52 78 L 52 104 Z M 78 52 L 78 26 L 104 26 L 104 52 Z M 78 104 L 78 78 L 104 78 L 104 104 Z" fill="transparent" height="104px" id="CsBO8LXDx" transform="translate(1 1)" width="104px"><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="muILZ5pBx" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="AdCt1VFjU" transform="translate(0 52)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="s1EDhWXxu" transform="translate(52 0)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="NXJSYNqbT" transform="translate(52 52)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="oNBQ4Nv4r" transform="translate(26 26)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="ymILHt3bO" transform="translate(26 78)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="HnNnaqmnh" transform="translate(78 26)" width="26px"/><path d="M 0 26 L 0 0 L 26 0 L 26 26 Z" fill="rgb(255, 255, 152)" height="26px" id="qy6_XBnWZ" transform="translate(78 78)" width="26px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 106 106" xmlns="http://www.w3.org/2000/svg"><g d="M 63.687 0 L 81.254 30.427 L 50.827 47.995 C 41.125 31.19 46.882 9.702 63.687 0 Z M 36.77 100.456 L 19.203 70.029 L 49.63 52.462 C 59.332 69.266 53.574 90.754 36.77 100.456 Z M 100.457 63.687 L 70.029 81.254 L 52.462 50.827 C 69.266 41.125 90.754 46.882 100.457 63.687 Z M 0 36.77 L 30.427 19.202 L 47.995 49.63 C 31.19 59.332 9.702 53.574 0 36.77 Z" fill="transparent" height="100.45630125732423px" id="cl4fPyY2K" transform="translate(2.459 2.459)" width="100.45679744262695px"><path d="M 17.573 0 L 35.14 30.427 L 4.713 47.995 C -4.989 31.19 0.769 9.702 17.573 0 Z" fill="rgb(209, 255, 152)" height="47.994699999999995px" id="TJF26B5Le" transform="translate(46.114 0)" width="35.140441727557196px"/><path d="M 17.567 47.995 L 0 17.567 L 30.427 0 C 40.13 16.805 34.372 38.293 17.567 47.995 Z" fill="rgb(209, 255, 152)" height="47.99470000000001px" id="CN2UcP9Nc" transform="translate(19.203 52.462)" width="35.140441727557175px"/><path d="M 47.995 17.573 L 17.567 35.14 L 0 4.713 C 16.805 -4.989 38.292 0.769 47.995 17.573 Z" fill="rgb(209, 255, 152)" height="35.140441727557196px" id="pvtpB6BcP" transform="translate(52.462 46.114)" width="47.9952px"/><path d="M 0 17.567 L 30.427 0 L 47.995 30.427 C 31.19 40.13 9.702 34.372 0 17.567 Z" fill="rgb(209, 255, 152)" height="35.140441727557175px" id="BQXoGIX_1" transform="translate(0 19.202)" width="47.994699999999995px"/></g></svg>)
THE RESULTS
+10%
+10%
Conversion Rate
-10%
-10%
Bounce Rate
0x
0x
Engagement
Zentry totally changed the game for our product! The results blew us away. We saw a huge boost in user engagement and happiness.
Iva Ryan
UX Lead, NovaTech
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 166 80" xmlns="http://www.w3.org/2000/svg"><path d="M 10.27 9.282 L 0.296 9.282 L 0.296 0 L 23.798 0 L 23.798 9.282 L 12.837 47.2 L 23.798 47.2 L 23.798 56.482 L 0 56.482 L 0 47.2 Z" fill="rgba(7, 8, 9, 0.15)" height="56.482402173913044px" id="m3MqyMLql" transform="translate(0 10.575)" width="23.797633695652088px"/><path d="M 0 45.127 L 0 12.738 C 0 4.246 6.715 0 14.713 0 C 22.613 0 29.525 4.246 29.525 12.738 L 29.525 30.907 L 12.541 30.907 L 12.541 45.62 C 12.541 47.003 13.034 48.583 14.713 48.583 C 16.392 48.583 16.984 47.003 16.984 45.62 L 16.984 34.758 L 29.525 34.758 L 29.525 45.127 C 29.525 53.619 22.613 57.865 14.713 57.865 C 6.715 57.865 0 53.619 0 45.127 Z M 12.541 22.415 L 16.984 22.415 L 16.984 12.244 C 16.984 10.862 16.392 9.282 14.713 9.282 C 13.034 9.282 12.541 10.862 12.541 12.244 Z" fill="rgba(7, 8, 9, 0.15)" height="57.86480326086958px" id="mEDJGpxZf" transform="translate(24.352 9.883)" width="29.524904347826098px"/><path d="M 12.541 0.691 L 12.541 5.628 L 12.738 5.628 C 13.528 2.172 17.873 0 21.23 0 C 29.229 0 29.525 5.826 29.525 12.343 L 29.525 57.174 L 16.984 57.174 L 16.984 13.232 C 16.984 11.849 16.392 10.27 14.713 10.27 C 13.034 10.27 12.541 11.849 12.541 13.232 L 12.541 57.174 L 0 57.174 L 0 0.691 Z" fill="rgba(7, 8, 9, 0.15)" height="57.17364782608696px" id="ceD_i6QCZ" transform="translate(55.242 9.883)" width="29.524904347826094px"/><path d="M 15.898 0 L 15.898 10.27 L 19.354 10.27 L 19.354 19.552 L 15.898 19.552 L 15.898 53.619 C 15.898 55.396 16.194 57.47 18.07 57.47 L 19.551 57.47 L 19.551 66.752 L 13.923 66.752 C 4.937 66.752 3.357 63.987 3.357 55.297 L 3.357 19.552 L 0 19.552 L 0 10.27 L 3.357 10.27 L 3.357 0 Z" fill="rgba(7, 8, 9, 0.15)" height="66.75193804347826px" id="pKoq2rNyC" transform="translate(84.75 0.305)" width="19.551371739130587px"/><path d="M 12.54 0.691 L 12.54 5.53 L 12.738 5.53 C 14.614 2.074 17.379 0 21.723 0 C 27.945 0 29.525 3.752 29.525 9.875 L 29.525 31.105 L 16.984 31.105 L 16.984 13.232 C 16.984 11.849 16.392 10.27 14.713 10.27 C 13.035 10.27 12.54 11.849 12.54 13.232 L 12.54 57.174 L 0 57.174 L 0 0.691 Z" fill="rgba(7, 8, 9, 0.15)" height="57.17364782608696px" id="G487RIkI_" transform="translate(104.294 9.883)" width="29.524543478260966px"/><path d="M 81.834 0 L 93.486 0 L 84.599 57.075 C 83.118 66.851 81.34 69.122 68.997 69.122 L 0 69.122 L 0 59.84 L 66.627 59.84 C 69.294 59.84 70.182 59.346 70.182 57.272 C 70.182 56.779 70.182 56.285 70.083 55.594 L 61.493 0 L 74.033 0 L 77.489 43.152 L 77.687 43.152 Z" fill="rgba(7, 8, 9, 0.15)" height="69.12176847826088px" id="JQsP1Laar" transform="translate(72.408 10.575)" width="93.48551630434777px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 166 80" xmlns="http://www.w3.org/2000/svg"><path d="M 10.27 9.282 L 0.296 9.282 L 0.296 0 L 23.798 0 L 23.798 9.282 L 12.837 47.2 L 23.798 47.2 L 23.798 56.482 L 0 56.482 L 0 47.2 Z" fill="rgb(255, 255, 255)" height="56.482402173913044px" id="UtUPqDLJX" transform="translate(0 10.575)" width="23.797633695652088px"/><path d="M 0 45.127 L 0 12.738 C 0 4.246 6.715 0 14.713 0 C 22.613 0 29.525 4.246 29.525 12.738 L 29.525 30.907 L 12.541 30.907 L 12.541 45.62 C 12.541 47.003 13.034 48.583 14.713 48.583 C 16.392 48.583 16.984 47.003 16.984 45.62 L 16.984 34.758 L 29.525 34.758 L 29.525 45.127 C 29.525 53.619 22.613 57.865 14.713 57.865 C 6.715 57.865 0 53.619 0 45.127 Z M 12.541 22.415 L 16.984 22.415 L 16.984 12.244 C 16.984 10.862 16.392 9.282 14.713 9.282 C 13.034 9.282 12.541 10.862 12.541 12.244 Z" fill="rgb(255, 255, 255)" height="57.86480326086958px" id="Ynie7RDXg" transform="translate(24.352 9.883)" width="29.524904347826098px"/><path d="M 12.541 0.691 L 12.541 5.628 L 12.738 5.628 C 13.528 2.172 17.873 0 21.23 0 C 29.229 0 29.525 5.826 29.525 12.343 L 29.525 57.174 L 16.984 57.174 L 16.984 13.232 C 16.984 11.849 16.392 10.27 14.713 10.27 C 13.034 10.27 12.541 11.849 12.541 13.232 L 12.541 57.174 L 0 57.174 L 0 0.691 Z" fill="rgb(255, 255, 255)" height="57.17364782608696px" id="lkAow0nif" transform="translate(55.242 9.883)" width="29.524904347826094px"/><path d="M 15.898 0 L 15.898 10.27 L 19.354 10.27 L 19.354 19.552 L 15.898 19.552 L 15.898 53.619 C 15.898 55.396 16.194 57.47 18.07 57.47 L 19.551 57.47 L 19.551 66.752 L 13.923 66.752 C 4.937 66.752 3.357 63.987 3.357 55.297 L 3.357 19.552 L 0 19.552 L 0 10.27 L 3.357 10.27 L 3.357 0 Z" fill="rgb(255, 255, 255)" height="66.75193804347826px" id="vsvXJ2cZK" transform="translate(84.75 0.305)" width="19.551371739130587px"/><path d="M 12.54 0.691 L 12.54 5.53 L 12.738 5.53 C 14.614 2.074 17.379 0 21.723 0 C 27.945 0 29.525 3.752 29.525 9.875 L 29.525 31.105 L 16.984 31.105 L 16.984 13.232 C 16.984 11.849 16.392 10.27 14.713 10.27 C 13.035 10.27 12.54 11.849 12.54 13.232 L 12.54 57.174 L 0 57.174 L 0 0.691 Z" fill="rgb(255, 255, 255)" height="57.17364782608696px" id="fEOtcGk6c" transform="translate(104.294 9.883)" width="29.524543478260966px"/><path d="M 81.834 0 L 93.486 0 L 84.599 57.075 C 83.118 66.851 81.34 69.122 68.997 69.122 L 0 69.122 L 0 59.84 L 66.627 59.84 C 69.294 59.84 70.182 59.346 70.182 57.272 C 70.182 56.779 70.182 56.285 70.083 55.594 L 61.493 0 L 74.033 0 L 77.489 43.152 L 77.687 43.152 Z" fill="rgb(255, 255, 255)" height="69.12176847826088px" id="V1Qg_bUtb" transform="translate(72.408 10.575)" width="93.48551630434777px"/></svg>)